b2b business to business direct mail marketing system is lowest cost highest return unique advertisement to generate new customers for business

About B2B Direct Page

     We will try to give you some information about us and the history of how B2B Direct was developed and why. First, Let us tell you that as far as we have been able to determine, we are the only direct mail marketing company to use this system to advertise business to business. There are several direct mail marketing firms that use this system to advertise from business to consumer. 

About B2B Direct Mail Marketing

     B2B Direct is the product of one and a half years of research and development. We  have been in the general merchandise business for over 20 years selling directly to retailers in our traveling area and have had a web presence for approximately 5 years. During this time we have used various methods of advertising to increase sales beyond the local sales route including trade publications, trade shows, pay per click and a host of other methods. 

     All of these methods proved to be expensive and the results were sometimes good and other times not so good. It seemed that the investment was not justified by the return although the overall growth factor was satisfactory.

     One of the methods of advertising that produced good results was Direct Mail Advertising which we did on a small scale since it was costly to do a large scale campaign. We used lists compiled from the internet which proved to be out of date making our results less effective than they could have been. 

     We felt that Direct Mail Advertising was the way to go, but the cost of a large scale campaign was beyond our reach. One day, we received a direct mail piece that was full of advertising sheets from a lot of local businesses with special offers to get you to come to their stores and places of business. You have probably received these too. 

     These companies subscribed to this mailing and were able to take advantage of the cost sharing principal that the mailer had shown them they could get.

     Well, we decided to find a company that could do this for us, except instead of advertising to consumers like the packet we received, we wanted to advertise to the retailer using this same method of cost sharing. Actually, we were unable to find a company that could do this. We found hundreds of companies that would develop a direct mail campaign just for us, but that was not what we needed.

     So, we began to research the direct mail industry and learned how to develop this type of campaign. We found out what makes a good campaign, what the key elements were, even down to the color of the envelope. 

     We made the decision to start B2B Direct Mail Marketing with the idea in mind that we could make it the most affordable, most effective business to business advertising available. And by limiting the number of advertisers in each category group, it would be even more effective. It took us several months to have all the design work completed and contract all of the work that goes into preparing and completing a category mailing every month in up to seven category groups. 

     Here is your chance to take advantage of the cost sharing savings that this type of co-operative advertising affords, in this case, "Big Time Savings".

     Home | Tutorial | Samples | Category Groups | Order | Contact Us | Compare Costs   

Payment Options | About B2B Direct | Glossary | Sign Up Bonus