b2b business to business direct mail marketing system is lowest cost highest return unique advertisement to generate new customers for business

Compare Costs Page 

     We believe that most forms of advertising are good and each company should look into the various advertising options to help them to design the best advertising campaign to suit their circumstances and budget. This comparison is to help you to decide if the B2B Direct Mail Marketing System is right for your company and to show that it can easily fit into nearly any company budget as an effective way to build new customers for any new or longtime business of any size.

Television

     Television as a medium for the wholesale merchandise business is really not practical. You either have to advertise locally, regionally or nationally, none of which would reach the target market. For this industry, the only good reason to spend the enormous amount of money required would be for a nationally known company to maintain Brand awareness for Branded products.

Magazines And Trade Publications

     Magazines and Trade Publications are a good method of advertising and should be part of an ongoing campaign. The costs however, can be high and the competition is generally tough. Also, there are quite a lot of factors to consider when using this method.  

     Most publications offer several ad sizes the smallest of which can range from $160.00 to $625.00 per insertion. If you can afford the larger half or full page ad, you would have a better chance to compete. The cost for a half page ad can range from $280.00 to more than $1,200.00 per insertion and a full page ad can range from $395.00 to over $2,000.00 per insertion. The reason for the wide range is generally twofold, circulation and degree of targeted readers.  The more circulation a magazine or trade publication has means the cost is generally higher. But, that does not necessarily mean that the readership has enough of your target to make it cost effective. And, the more targeted the readership, the more the cost increases. 

     Remember, most of the time with this method of advertising, you are reaching primarily the same subscribers each month. This is not bad, but it does limit you to those subscribers only. Also, Most Publications get their subscribers at Trade Shows and the chances are good that a large percentage of their subscribers are the same. 

     The B2B Direct Mail Marketing System gives you the most highly targeted New Customers consistently, effectively and at the most reasonable cost.

Email, Banner Ads, Pay Per Click Etc

Let's take these one at a time briefly. 

     Email advertising is becoming so complicated to stay within the new laws, it's frustrating. If you do email advertising to attract new customers, you must use a reputable company that uses opt-in lists. A good targeted opt-in list email campaign will cost you about $350.00 per thousand emails. At that rate, you would spend $2,100.00 for 6,000 emails, the same number of targeted customers we give you for $144.00.

     Banners ads can be good but can also be very expensive. Besides, the results compared to costs are many times questionable. It can cost over $800.00 per month for a small banner ad on one website alone. 

     Pay per click is a method of advertising that can have good returns if you have the time to constantly supervise the positioning and all the other details involved and this must be factored into the cost. Costs can range from a few cents per click thru to as much as 3 and 4 dollars per click thru. If you are not careful the cost can get away from you and the results can be spotty unless you are really good at it.

Trade Shows And Expositions

     Many of you either exhibit at Trade Shows now or have exhibited at one in the past and already know the cost involved. For those of you who do not know, a trade show can cost from $500.00 to $2,000.00 or more per 8' X 10' booth and that is just the beginning of the cost. 

     Of course, the cost of the booth depends on the size of the show or its ability to deliver buyers. Additional costs can run your single booth exhibit total up an additional $1,000.00 or more for travel, Motel stays, food, drayage, booth amenities etc. Obviously, the cost goes up if you want or need more exhibit space.

     So, you are looking at over $2,000.00 on the low side and several thousand dollars on the high side, depending on the particular show, to exhibit for about 3 or 4 days average. Trade Shows are great and most of them produce business. If you can, you should do them if for no other reason than to maintain contact with those customers you have that frequent these shows. 

     Another drawback is the Customer to Exhibiter (Advertiser) ratio runs about 16 to 1. Our Customer to Advertiser Ratio is 50 to 1. Examples: Large show "Las Vegas ASD Show" exhibiters = 3,500, estimated attendance = 55,000 (15.7 to 1). Small show "Washington Gift Show" exhibiters = 350, estimated attendance = 7,000 (20 to 1) and you still will never reach your entire target group, not even 15%.

Direct Mail Advertising

This leaves us with Direct Mail Advertising. 

     OK, it can definitely be costly if you take it on yourself or you contract with a professional Direct Mail House. Let's compare the costs of Direct Mail using the B2B Direct System and regular Direct Mail.    With regular direct mail you would have the cost of printing, folding, stuffing, addressing, postage plus the cost of the list and more. 

     This would average about $340.00 per thousand pieces mailed if you do it yourself and watch your p's and q's.  So, a 6,000 piece mailing would cost at least $2,040 and a lot of work.   

     With the B2B Direct System, you get a mailing campaign of 6,000 pieces mailed for $144.00 and we do all the work while maintaining the effectiveness by using all the components of a good mailing campaign. Now you can reach almost 100% of your target Market.

For more information, please contact us by clicking here or the "Contact Us" link  below for the method you prefer.

     Home | Tutorial | Samples | Category Groups | Order | Contact Us | Compare Costs   

Payment Options | About B2B Direct | Glossary | Sign Up Bonus