b2b business to business direct mail marketing system is lowest cost highest return unique advertisement to generate new customers for business

Next Page   

There are many reasons Direct Mail is one of the best advertising mediums available. Below are just the top few...

1  Prospects are receptive to Direct Mail. In 2002 Americans spent over $363 billion¹ in response to Direct Mail advertising.

2  Believe it or not, your potential direct mail customers want to hear from you! Better than 50% of households in America1 report that they like to receive Direct Mail. 

3  Businesses respond to Direct Mail. In 2002 there was $195 Billion  in business-to-business sales generated by Direct Mail

4  Direct Mail is an excellent tool to build your business. Direct Mail business sales are expected to increase at least 7% over the next two years.

5  Direct Mail clearly generates sales. In 1996, 56.7% of the American adult population ordered a service or product through the mail.

6  Direct Mail is the most productive use of your advertising dollar. Typically Direct Mail advertising earns $10 of revenue for every $1 spent on the mailing. That’s twice the return that TV ads generate.

7  Direct Mail driven sales are projected to grow by $8.3 billion per year over the next 5 years.

Direct Mail Is Unique

You can define the exact audience that is most receptive to your product or service and mail just to them, only to them, especially for them. Demographic attributes of your best prospects are readily available in rental lists. It’s the epitome of 1-to-1 personalized marketing.

Direct Mailing is easy to track and measure results since you know all of the key factors such as the cost of the mailing, response rates, close rates, and revenues directly attributable to the direct mail campaign. In fact, you’ll find Direct Mail to be a self-funding program.

While the "copy" or message is infinitely variable in any advertising medium, only Direct Mail lets you change the form to gain results. You can mail an Envelope, Self-mailer such as a card or brochure, or even a more exotic item like a mail tube. You also control the "creative" aspects of the mail piece.

Timing is everything, sometimes! In Direct Mail, you can pick the best time for you and the best time for the customer. (Maybe even the worst time for your competition!) You can hit the seasonality just right, or fill in the slow times on your calendar.

Tailored To Your Particular Needs...

Given all of the previous positive aspects of Direct Mail, probably the greatest feature is the ability to design a complete Direct Mail campaign that specifically meets your exact requirements. This is what B2B Direct has done for our clients.

Direct Mail is proven, successful advertising medium if you are a small business, a large business, a non-profit organization, or a self-employed professional. Virtually all successful businesses use Direct Mail as a key part of their overall advertising strategy. Purposes, of course, vary from organization to organization and from mailing to mailing.

Direct Mail can be used to accomplish a wide variety of goals such as:

The three underlined goals above are the primary goals that the B2B Direct program addresses effectively for your Company.

Contrary to Newspaper, Television, and Radio advertising, Direct Mail lets you speak to your Customer and Prospects "in private". No need to "broadcast" your business activities to your competitors - talk to your audience 1-to-1.

Investment in Direct Mail programs by business will reach $51 billion by 2002, a compound growth rate of 6.4% since 1986. It must be working!

 Home    Next Page

     Home | Tutorial | Samples | Category Groups | Order | Contact Us | Compare Costs   

Payment Options | About B2B Direct | Glossary | Sign Up Bonus